2008年12月18日星期四

On Keeping Things Simple

I've stressed again and again that the best way to pitch stories is to keep things as simple as possible. As yet more proof of this (and of my inability to fully accept my own advice), I had the following interaction with a local travel editor.

First, I sent an email with a two sentence introduction, three paragraph-long pitches.

Nothing.

15 days later, I sent a follow-up:

"I wanted to check in to see if you've had a chance to check out the pitches I sent on recommendation. Also, I just returned from a trip to Tianjin to explore the famed snacks doable as a day trip from Beijing."

Two minutes later I received a response:

Hi Thomas, I am into the Tianjin piece as a weekender column. 300 words.

It's that simple.

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